How much would improving your customers' trust in you lift your bottom line?
Cogent Report's 2014 Utility Trusted Brand & Customer Engagement Study set out to answer that, surveying 19,000 residential utility customers serviced by 125 of the largest natural gas and electric utilities in the US. The study estimated that customer trust in utilities influences $8 billion in revenue annually.
Interestingly, the study found that one of the most reliable predictors of trust was customer engagement. If building trust with your customers is high on your priority list, here are a few tips to help you get there through better customer engagement.