It’s January and you’re probably finalizing 2015 goals. Enhancing customer engagement is high on the resolution list for many utilities and energy retailers—particularly for those looking to boost returns on advanced metering investments.
The most forward-looking utilities and retailers are embracing an emerging trusted energy advisor model centered on delivering targeted, actionable customer insight and new analytics-rich services as a key value proposition. But engaging your customers while continuing to deliver power reliably and cost-effectively can pose a particular challenge.
Here are the three essential steps to meeting your 2015 customer engagement resolutions.